Future Brands —
Brands with attitude.
What can we do as a creative studio to improve the future? We believe in reducing to the essence and formulating a clear dialogue that communicates the value of a brand authentically and fairly. In doing so, we create connections between people and companies, between consumption and sustainability, between the present and the future. This view of branding defines us as an agency. It is our essence. That is Ressenz.
The following guiding principles serve as our compass:
Living responsibly with respect for each other and conserving our resources is not an option, it is a necessity. We are aware that through our work we influence the consumer behavior of every individual. Branding therefore has a global mission and a social responsibility. Our intention as a studio is to cooperate with brands that are aware of this responsibility. We want to help develop products that have a positive impact on our environment and human relationships.
In everyday life, people are bombarded with a constant flood of products, offers and short-term advertising messages. We believe that only long-term communication at eye level leads to sustainable customer loyalty. And what is obvious anyway: it’s not the advertising message that has to be convincing, but the product itself and its story. We help you to tell this story, using the most reduced, honest and simple language possible.
Nowadays, a brand must be perceived as an individual with its own personality. Only in this way it’s able to generate a dialog, inspire people and ignite passion. To give the brand a precise character and a perceptible face, we focus on empathic communication with a high degree of emotion. In this way, new paths emerge in the development of the design, which help us to make the character of the brand understandable through the exploration of visual language, the use of metaphors and visual abstractions.
Technologies and means of communication are in constant transformation nowadays. Therefore, it is necessary to also understand the representation of the brand as a flexible, living organism that requires attentive care. The design must be able to anticipate future needs and adapt to any scenario or medium without losing sight of the essence of the brand.